Released March 3, 2006
Wine Domain Name Sales Are Hot Again
With state wine shipping laws relaxing, wine retailers are excitedly returning to the internet in steadily increasing numbers, looking forward to unobstructed access to wine consumers nationwide. Along with this new found excitement is the unintended effect of wine related domain names being purchased at an accelerated pace and at ever increasing prices.
Eau Claire, WI (PRWEB) March 3, 2006 — Wine domain name sales are hot again. With state wine shipping laws relaxing, wine retailers are excitedly returning to the internet in steadily increasing numbers, looking forward to unobstructed access to wine consumers nationwide. Along with this new found excitement is the unintended effect of wine related domain names being purchased at an accelerated pace and at ever increasing prices.
Since December of 2005 there have been reported numerous notable domain sales representing the wine sector:
These sales represent a small cross section and are just a portion of those actually reported in that time frame. While none of these transactions come close to the purchase of the Wine.com domain for a reported $2.9 million dollars in 1999 by Virtual Vineyards, they demonstrate increased interest in the online wine niche.
Someone who closely watches wine domain sales is Chris Campbell of WineDomains.com. He currently controls a portfolio of over 1000 domain names, the bulk of which are related to the wine, beer and adult beverage sectors. He explained that while he was in custom labeled wine sales, he had acquired the domain name WineLabels.com. He set it up immediately with a simple one page form and that same day had requests for custom labeling services, even before submitting the URL to search engines. He said that he paid several hundred dollars in 1999 for the name but it easily paid for itself in a week. Campbell then learned that WineLabels.com already received what is now termed as direct navigation traffic. Soon after, he set out to register other highly targeted domains that fit the same profile. Today he still holds WineLabels.com and has added to his portfolio such domains as WineTips.com, BrutChampagne.com, WineGuys.com,WineClubs.net, RateWine.com, WineSupply.com, CabernetFrancs.com, PetiteSyrah.com, WineShop.TV, WineCountry.TV and several hundreds more that receive direct navigation traffic or names he believes are highly brandable.
Asked if Campbell was selling any of his portfolio, he stated that he had sold several dozen already and while he would rather develop the portfolio, total development would be highly unlikely as he works alone and hires freelance help only as needed. “I didn’t really intend that these wine domains become a business, but one day I looked at what I had put together and said to myself ‘Whoops, I’m in business! ’.I then decided an important part of my business would be the sales of some of these domains. If someone came along tomorrow with the right price for the whole portfolio, I would probably say sold, because I would really rather be making wine, but if that never happens the names will still keep making money for me.”
“Individual name pricing starts at $199 and goes up to over $90,000. I don’t claim to have another Wine.com in my back pocket because there was only one of those, but for instance, anyone in the wine business serious about their online presence or their wine branding could make a real long lasting impact with WineTips.com. I have priced WineTips.com at only $18,000. That is a huge opportunity domain name ready for good wine content that people will remember and come back to over and over again. Anyway the ball bounces though; the direct shipping of wine is a boon to smaller wineries. I am really rooting for the online wine industry as a whole to develop as wine lovers across the nation should be able to have reasonable access to any or all of the wine inventory of the 3600 wineries and 2600 wine shops in the US. ”
Further state legislation will determine the widening access of direct wine shipping and Internet wine shopping in the U.S. in the next few months and years. As for Campbell, he is happy with his little wine corner on the Internet and in parting reiterated, “Like I said, while I am pretty proud of my names, I would sell em all for the right deal tomorrow.The only domain name that’ll be really hard to pry from my grip is WineGuy.com cause I don’t wanna change my e-mail address ever again.
Chris Campbell displays all of his wine domain name inventory at www.Winedomains.com . Chris can be contacted through WineDomains.com or by email.